By Things could hardly be going better for Toyota: The world’s largest vehicle manufacturer in 2023 (11.2 million units and thus two million vehicles ahead of the Volkswagen Group) was able to record a total of 9,137 new passenger car registrations in Germany in March 2024. This represents a remarkable 20 percent increase compared to the same month of the previous year, while the overall market recorded a decline of six percent.
This gave Toyota a market share of 3.3 percent, and among private customers, the company even achieved a market share of 3.8 percent. After the first three months, Toyota is at 22,456 new registrations (+18.2%) in the German passenger car market – the best first quarter in more than ten years.
“We are growing in a declining market – this is impressive evidence that we are on the right track with our products and our multi-path strategy,” said Mario Köhler, COO & Commercial Director of Toyota Deutschland GmbH, adding:
“Whether fully electric, electrified, or with a conventional internal combustion engine: We have the right solution for the diverse needs of our customers – affordable and efficient. The impressive commitment of our dealers, who fully support our model and drive strategy, also ensures that we have started the year so successfully.”
