By HBA Media has added seven new broadcast partners to the €20 million (£16.7m) Saudi Cup for 2022.
Taking place on 26 February, the race will be shown by over 30 broadcasters in over 150 territories worldwide. In the UK, Sky Sports Racing and Racing TV will be airing the action coming from the King Abdulaziz Racecourse in Saudi Arabia.
Meanwhile, Virgin Media will be showing it in Ireland, Fox Sports and TVG in the US, and Twitter will livestream it within Saudi Arabia alongside host broadcaster Saudi TV.
The broadcast will include an expanded slate of live and delayed content, with IMG producing five-hour live raceday coverage and a bespoke Golden Hour production that features the live race.
Saudi Cup broadcasters
North and South America, plus the Caribbean: Fox Sports (US), SportsMax (Caribbean), Star+ (Latin America and South America), ESPN (Caribbean and Latin America), TVG (US) and TSN (Canada).
Europe: Sky Sports Racing and Racing TV (UK, ROI), RAI (Italy), Virgin Media (Ireland), LIVENow / Eleven Sports (Italy, France, Germany), Polsat (Poland), Match TV (Russia), Sport TV (Portugal), Setanta (Baltics and Eurasia), Equidia (France), BeIN and Turkey Jockey Club TV (Turkey), NENT (Scandinavia), Silknet (Georgia) and CYTA (Cyprus).
Asia Pacific: Green Channel (Japan), Wasu.TV (China), Sony Pictures Networks (India), Eclat (Pan Regional), Racing.com (Australia) and Spark Sport (New Zealand).
Africa and MENA: DMI (Dubai), Saudi TV (KSA), Twitter (KSA) and Super Sport (South Africa),
News and highlight outlets: Sports Confidential, Reuters and Transworld Sports.
Tom Ryan, Saudi Cup strategic & international racing director, said: “We are pleased that so many people around the world will be able to watch the Saudi Cup on Saturday February 26th, thanks to HBA Media’s distribution. This is an event that the Kingdom of Saudi Arabia is very proud of having launched the race and event from scratch just three years ago. We hope it continues to act as a launch pad to further development of our growing racing industry.”
Frank Sale, managing director of HBA Media, said: “The Saudi Cup is firmly established within the international racing calendar and continues to go from strength to strength, not only as a race but as a global sporting event. HBA Media is proud to have delivered an improved global distribution for this year’s event, which reflects the significance of the raceday and sport within Saudi Arabia.”
